AI has dramatically changed how websites work on the web and building a successfully monetized website is even more challenging now. The darker side of SEO has low-effort content farms taking advantage of AI to rewrite other author’s content, focusing on strategies to edge out original authors in ranking while raking in ad revenue.
Even…
Community Strategy
In the dynamic world of online communities, the role of a community manager is often underestimated. As a community strategy expert with years of experience, I can confidently say that a community manager is the MVP and arguably the most critical role of any social experience or platform. Their role is multifaceted, combining elements of…
If you’re planning to introduce new features or functionality to your community, check out our strategies for using beta testing to successfully make changes to your site.
In a new series we’ve started, we’re sharing our strategy for new and growing YouTube communities to help channel creators with improved engagement, monetization, and more.
A donation campaign can be an ideal alternative payment option to subscription plans and we share our best methods on leading a successful campaign.
By segmenting your users, you can determine the needs of each specific community subset and, in the end, give your community members the attention and resources they need.
Joining a digital community can be intimidating which is why we recommend including an introduction forum where new users can feel comfortable posting for the first time.
To maintain a healthy and thriving community, we share the tools to implement from the beginning to help moderate content and prevent toxicity from spreading.
Community managers have several means of communication, from inside the community to external methods. We outline strategies for communication as well as implementation and base technology options you have.
As a community leader, you have the opportunity to guide the direction of your community’s interactions and we outline our approach in how to guide it in a meaningful and positive way.