Most brands approach marketing funnels the same way: awareness, consideration, conversion. Check the boxes, move to the next stage, rinse and repeat. But community marketing doesn't work that way. In community marketing, you're not just moving people through a funnel: you're transforming silent observers into passionate advocates who actively champion your brand. And that transformation…

Traditional advertising is losing its edge. Banner ads get blocked. Social media feeds feel cluttered. And consumers are increasingly skeptical of brands that interrupt their day with promotional messages. Here's what marketing executives are discovering: The most cost-effective customer acquisition isn't happening through paid ads, it's happening through communities where customers become your sales team.…

This year, the focus of online community management has evolved significantly to emphasize maintaining healthy and thriving digital spaces, especially those that offer a relief from the typical social media experience and refrain from over moderating their content. As communities grow, they often attract bots, spam users, and individuals who may unintentionally or intentionally contribute…

Across digital communities, keeping conversations healthy is an ongoing challenge. Spam floods discussions. Toxicity festers. And moderators often spend more time reacting than building up the spaces they care about. We saw an opportunity to rethink that. Veritas AI is our new multi-model moderation API built to reduce exposure to harmful content and give communities…

Facebook Groups continue to be one of the most powerful tools for building online communities, but keeping members engaged requires creativity and strategy. In 2025, leveraging gamification and incentives can significantly enhance participation, foster loyalty, and create a more interactive experience for members. Here’s how you can effectively apply these techniques to grow and sustain…

As AI-generated content fills more corners of the internet, creators who’ve long relied on written content are starting to ask a tough but necessary question: What happens to my voice when algorithms can write just as fast, if not faster, than I can? The answer isn’t black and white. But one thing is clear: written…

XenForo has a lot of features for both users, and the administrators of the forums. With that comes the necessity to be able to manage what features users have access to, which necessitates a robust permissions system. XenForo has a lot of core permissions features that provide a great deal of control and flexibility for…

The Corporate Law Academy (TCLA) is a UK-based platform focused on providing education and career development opportunities for aspiring corporate lawyers. It primarily supports law students, graduates, and early-career professionals who are interested in pursuing a career in corporate law. TCLA offers various resources and training, including: Corporate Law Courses: Covering topics like mergers and…

We were approached by the Global Technology Industry Association to assist with their move from being part of CompTIA to instead become an independent organization exclusively focusing on serving IT channel organizations and industry professionals. This was a large project with a lot to consider, like moving user data into their new CRM, Hubpot, developing…