Client Profile Client: Global Technology Industry Association  Industry: Association Management / Non-Profit  Partner: Audentio (HubSpot Solutions Partner)  Goal: Develop a custom, interactive visualization tool to transform static HubSpot Contact and Company data into a dynamic, geospatial heatmap, offering a novel way to analyze global member density and distribution. The Challenge: Beyond Standard Reporting GTIA's member…

It might feel like not much has changed in the mobile landscape since we last talked about why communities matter on mobile. But in reality, everything about how people use mobile devices to engage with content and each other has evolved, sometimes subtly, and sometimes dramatically. While mobile usage numbers haven’t shifted drastically (mobile now…

With all the methods and reasons for notifying users, it’s easy to make the wrong choice in how you communicate the various bits of information a user may need as a member of your community. You need to consider the technical methods, as well as the timing and priority itself. Letting a user know someone…

Sniper’s Hide is an online community for long-range shooting enthusiasts, hunters, and tactical marksmen. The forum brings together experienced shooters to share insights on rifles, optics, ammunition, and shooting techniques. Beyond gear discussions, members exchange tutorials, ballistics calculations, field reports, and real-world experiences, making Sniper’s Hide a go-to resource for anyone serious about long-range shooting.…

About four years ago we talked about content discoverability and UX on forums; since then the digital ecosystem has continued to evolve, and rather than just focus on forums, we’re going to take a look at the web as a whole in the four years since the last article. Let’s start with something we talked…

People are using your product. You're seeing steady adoption, maybe even some early loyalty or following around your brand. So you’re asking: should we build a community around this? The short answer: probably. But only if you’re ready to treat community as a long-term function, not a marketing stunt or a one-off Discord. When built…

Authenticity is hard to prove. It just is. In an age where deepfakes look better than real life and AI can mimic almost any voice, face, or personality, trust is at a premium. We’re surrounded by perfectly polished content and yet we crave something else. What we’re looking for now is real. Not the kind…