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Building a Community Around Your Brand
People are using your product. You're seeing steady adoption, maybe even some early loyalty or following around your brand. So you’re asking: should we build a community around this? The short answer: probably. But only if you’re ready to treat community as a long-term function, not a marketing stunt or a one-off Discord. When built…
Why Every Growing Brand Needs a Head of Community
Your community’s already having the conversation. The question is whether you're set up to actually do something with it. That’s where a Head of Community comes in. But the traditional in-house hire? Often too slow, too siloed, and more cost than impact. Here’s how a Head of Community can benefit your brand. The Head of…
The Community Marketing Funnel: From Lurker to Brand Ambassador
Most brands approach marketing funnels the same way: awareness, consideration, conversion. Check the boxes, move to the next stage, rinse and repeat. But community marketing doesn't work that way. In community marketing, you're not just moving people through a funnel: you're transforming silent observers into passionate advocates who actively champion your brand. And that transformation…
Why Communities Are the Future of Brand Marketing
Traditional advertising is losing its edge. Banner ads get blocked. Social media feeds feel cluttered. And consumers are increasingly skeptical of brands that interrupt their day with promotional messages. Here's what marketing executives are discovering: The most cost-effective customer acquisition isn't happening through paid ads, it's happening through communities where customers become your sales team.…
Veritas AI: Rethinking Moderation for Modern Communities
Across digital communities, keeping conversations healthy is an ongoing challenge. Spam floods discussions. Toxicity festers. And moderators often spend more time reacting than building up the spaces they care about. We saw an opportunity to rethink that. Veritas AI is our new multi-model moderation API built to reduce exposure to harmful content and give communities…
Tips & Tricks For Reducing Classifieds Scams
Many online communities choose to include a classifieds section in their platform, and it’s easy to see why. There are some great benefits, including increased user engagement, new monetization avenues, and generally adding overall value to the community. But as with all good things, there are those who like to take advantage: scammers. These users…

We are a full-service creative and development agency specialized in crafting digital experiences and online communities. We’re sharing our insights and tips to help business and community owners.