Client Profile Client: Global Technology Industry Association  Industry: Association Management / Non-Profit  Partner: Audentio (HubSpot Solutions Partner)  Goal: Develop a custom, interactive visualization tool to transform static HubSpot Contact and Company data into a dynamic, geospatial heatmap, offering a novel way to analyze global member density and distribution. The Challenge: Beyond Standard Reporting GTIA's member…

People are using your product. You're seeing steady adoption, maybe even some early loyalty or following around your brand. So you’re asking: should we build a community around this? The short answer: probably. But only if you’re ready to treat community as a long-term function, not a marketing stunt or a one-off Discord. When built…

Your community’s already having the conversation. The question is whether you're set up to actually do something with it. That’s where a Head of Community comes in. But the traditional in-house hire? Often too slow, too siloed, and more cost than impact. Here’s how a Head of Community can benefit your brand. The Head of…

Most brands approach marketing funnels the same way: awareness, consideration, conversion. Check the boxes, move to the next stage, rinse and repeat. But community marketing doesn't work that way. In community marketing, you're not just moving people through a funnel: you're transforming silent observers into passionate advocates who actively champion your brand. And that transformation…

Traditional advertising is losing its edge. Banner ads get blocked. Social media feeds feel cluttered. And consumers are increasingly skeptical of brands that interrupt their day with promotional messages. Here's what marketing executives are discovering: The most cost-effective customer acquisition isn't happening through paid ads, it's happening through communities where customers become your sales team.…

Client Profile Client: Global Technology Industry Association  Industry: Association Management / Non-Profit  Partner: Audentio (HubSpot Solutions Partner)  Goal: Migrate GTIA’s corporate website, consolidate content assets, execute a full re-branding, and architect a flexible, scalable website within HubSpot CMS Hub that supports rapid event subsite creation. The Challenge: Legacy CMS Constraints and Brand Inflexibility GTIA faced…

Across digital communities, keeping conversations healthy is an ongoing challenge. Spam floods discussions. Toxicity festers. And moderators often spend more time reacting than building up the spaces they care about. We saw an opportunity to rethink that. Veritas AI is our new multi-model moderation API built to reduce exposure to harmful content and give communities…

As AI-generated content fills more corners of the internet, creators who’ve long relied on written content are starting to ask a tough but necessary question: What happens to my voice when algorithms can write just as fast, if not faster, than I can? The answer isn’t black and white. But one thing is clear: written…

Many online communities choose to include a classifieds section in their platform, and it’s easy to see why. There are some great benefits, including increased user engagement, new monetization avenues, and generally adding overall value to the community. But as with all good things, there are those who like to take advantage: scammers. These users…

Setting up a new XenForo community is an exciting venture, but to ensure your user base thrives, there are a few key steps you should take during the setup process. Based on our extensive experience in community management at Audentio, we’ve put together a checklist of configurations for community owners to consider. Following these best…